For new businesses and startups, business cards are one of the best ways to make your business emerge from the crowd. They are looked over by owners about 60% of the time, but it’s one of the most important features of your business. Business cards are a great form of communication. It tells the client or customer more about your business then you may realize. This little piece of property is small but mighty. It’s a great opportunity to show what your business is about through this little piece of advertisement.
Most businesses tend to keep their cards simple with nothing memorable about it. If you want your card to stand out, the same old run-of-the-mill design is not going to work. It will more than likely be in the trash can before you can leave their presence.
We are going to share some tips and tricks with you that will help you make a memorable business card and avoid the trash bin once and for all!
One of the most important features of your card is your font. Did you know that there are over 300,000 types of fonts with 5 basic categories? That is a lot! If you are having issues in picking the right now type of font, we are going to break down the 2 basic font categories that will help you decide in what direction to go.
The first one that we are going to discuss is Serif fonts. This type of font is the most classic and the most chosen font that there is. Did you know the reason that they have this name? If you said it’s because of the little feet at the top and the bottom where the letterforms, then you are correct! Sans serifs are the most efficient and clean choice that a lot of businesses use.
The next font on our list is Script fonts. This font mimics cursive handwriting that gives your business cards a personal touch, but you have to use this font in moderation or your cards will look too formal. You don’t want it looking like the declaration of independence, do you? With script fonts, it’s best to pair them with a font like Montserrat.
Source: Zazzle – Maura Reed
So, now that we have briefly touched on fonts we are going to talk about Textures. There are so many textures to choose from that the possibilities are endless! With textures, you can let your imagination run wild. Did you know that you can print business cards on wood? I know, that’s crazy! They even have different types of wood that you can use like cherry wood, walnut, and birch. We feel that wooden cards have a vintage and welcoming feel that will definitely avoid the trash can! Several more options are a foil texture which is a higher end product. Kraft paper which has a similar look to wood but is cheaper in price.
Another key element to personalize your business card is the cutout. With shape, there are many different cutout patterns to choose from. You can pick the shape or cutout that goes with your business. For example, this card below is a cutout in the shape of a cupcake! Once you see this business card you instantly know they are a cupcake bakery which works perfectly with the name of their business.
You can even go another direction by using shapes and designs that are not straightforward with your business. Look at the business card below. This card is a pineapple shaped skull! Once I looked up the business I realized that it’s a funky laid-back hangout spot with tiki drinks and Polynesian decor. We don’t know about you but it seems like a very interest place to visit and unwind.
The last and final element in regards to your card is color. Color is an important element that usually gets overlooked. It can set the mood and even give you an instant emotion about the business. Use your brand colors wisely to make that your cards stand out. You want these colors to be consistent with the brand image. When it comes to color for businesses do you know which colors are commonly used? If you guessed red and blue, you are correct! These two colors say that my company is confident and powerful, but at the same time, these colors are used a lot. So you want to make sure that you use unique shades that stand out from the crowd.
Here are a few shades that give you an idea would look amazing on your business card.
I hope that this article helps you with your business card endeavors. If you follow these tips then you will have no problem in creating a card that can avoid the junk pile. So, get out there and create that wonderful masterpiece!