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Discussing the Reality of Women in Tech Startups with Caritta Seppä

We sat down with Caritta, the COO and co-founder of Tespack, to talk about what it takes to start your own company in a tech field as a woman, how to receive the attention you need to present your company, and how to not let your background define you. Caritta also shared insights about her recent trip to Costa Rica and why she believes it’s the hidden tech gem. We also touched upon the future plans of Tespack and why diversity matters. Last but not least, Caritta emphasizes the importance of “giving back to the community”, shares her tips and tricks on how to prepare for public speaking, and how to nail those 3-minute pitches. So, tune in!

You don’t need to have a technology background to work in a tech field - your background shouldn’t stop you from pursuing your dreams.

KEY TAKEAWAYS
  • You can study the market, but if you really want to get the best out of it, you need to know the locals.

  • The more diverse team you have, the more cultural understandings you possess in your team – it really helps to get the products out there in the market, and it allows you to grow the company a lot faster.

  • When preparing for public speaking, focus on the theme rather than learn the speech word by word – as long as you know what you’re talking about, you’ll be fine!

  • If you are in a meeting with other people, remember that it’s supposed to be a two-way communication! If it’s not going that way, people are ignoring you or you don’t feel respected, there’s no point of just sitting there, so just leave.

  • It’s all about how you carry yourself to the meeting and how seriously YOU take yourself!

  • There’s a fine line between being supportive and the line where we are separating each of us even further away.

  • Don’t stop exploring different things or even the same ones from time to time – Caritta used to hate selling and remembers herself being quite bad at it.

  • Write 3-4 daily tasks rather than everything you have to do – you will feel good when you see you’ve achieved these and then move-on to the next tasks.

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Caritta Seppä

Caritta Seppä

Caritta Seppä is the COO and co-founder of Tespack, company specialised in mobile energy with partners ranging from Plan International to UN. She was selected by Forbes 30 Under 30 Europe 2018 as one of the tech industry disruptors and as one of the global youth leaders by One Young World, the leading Summit and community for world leaders. Caritta is passionate about tech, wearables and entrepreneurship and an invited speaker to leading tech and startup events such as Startup World Cup and AI World Summit. She is also a TEDx speaker and mentor and advisor to aspiring young entrepreneurs and students.

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Aurabear is a growth marketing agency based in Helsinki, Finland. We provide personalized growth marketing strategy and efficient marketing implementation for companies’ business.