The holidays are upon us and you are in sheer panic. You don’t know which delivery method to choose for your annual holiday card. Should you go with more of a tech-savvy e-card or a traditional paper card? Are you struggling to see which option will be more beneficial for your business? Don’t worry! Our team at AuraBear has researched the pros and cons of both so you don’t have to spend your time researching this age-old question.
Our first contender is the e-card. An e-card is a digital card that can be sent to numerous recipients via the internet. There are several benefits to using this method but the top benefit is saving money. With an e-card, you don’t have to deal with postage and buying individual cards. This can be very expensive depending on the number of cards that you will be sending out to your clients. If you are trying to save money any way possible, this option might work better for you.
These cards are also super convenient. Think about it, You don’t have to reschedule your day to work on cards. You can send these cards with ease, and your clients can respond back, hassle-free.
The last benefit of choosing an e-card is the designs. With e-cards, there are endless designs that you can choose from. If you want your card to feel more personal you can create them from scratch. You can add music, gifs, pictures and truly make it a work of art. Whereas if you were to go to the store, you are limited to the number of cards that you can choose from.
To our next contender is the paper card. Paper cards are a classic when it comes to the holidays. There is nothing like opening the mailbox and seeing that red or white envelope with your name on it. When you receive one of these cards, it’s sure to put a smile on your face. You feel special and appreciated. Your customers will also feel the same way. Businesses that use this method will surely be remembered.
Statistics have shown millennials prefer traditional holiday cards instead of e-cards. Reason for this preference, it’s more nostalgic and memorable. When they receive a traditional holiday card, they reflect on past holiday memories and they feel special.
If you are concerned about the environment and you are leaning more towards the e-card, they do have green and environmentally friendly options. Also, this option is about the same price as regular paper cards!
The biggest hurdle that these cards face is cost. Luckily, I found a few ways that can help you save money. For instance, did you know that you can save around 15 cents by sending postcards instead of greeting cards? This might not seem like a lot but 15 cents add up when you are sending a ton. Another way to save money is by adding the extra’s yourself. When you order cards online, they will charge you for extras like rounded corners or even special fonts. Take out that scrapbook bin! You will be able to use different stamps and scissors to make your card look unique without breaking the bank.
The last tip when it comes to saving money on holidays cards is to check for deals. Groupon, Shutterfly, Living Social have deals that you definitely can’t say no to. With these services they usually do specials like buy one get one free!
The fact of paper card and e-card
There are pros and cons to both. But, we must say the power is yours this holiday season. We researched and found more statistics about holiday cards from Hubspot.net
- Did you know there are more than 3,000 greeting card publishers in America?
- 15% of Christmas cards are purchased by men.
- Over 2 billion Christmas cards are sent in the US each year
- Around 500 million e-cards are sent each year.
Hopefully, these statistics will help you decide which option will be a better fit for your company. Either way, your recipient will truly be excited that you thought about them this holiday and that is what truly matters.