Ebook

Growth
Audit Guide

growth audit guide
Get the best out of your marketing funnels by using data and analytics

Almost every business has a competitor that offers similar wares that are even better, more convenient, and/or cheaper. What must a company like yours do to generate revenue and remain viable? It’s not enough to bring in new customers or rely on a client base for a revenue stream. To remain viable, you should look at every point of customer contact as a promotional opportunity. Concentrate on analyzing each point of contact, determining the success rate for each point, considering how to make improvements with future contacts, and then implementing changes. 

This Growth Audit Guide will walk you through the key checking points of a customer’s journey. In each steps, you will get details explanation, tips and tools to self evaluate your marketing activities for a better conversion rate. 

Product’s North Star Metric (NSM)

Target audience/Potential customers

SMART goals

Acquisition

Activation

Purchase

Retention

Referral

Google Analytics

GTM

Facebook Analytics

LinkedIn Insight

Fullstory

Segment

Amplitude / Mixpanel

Demographic analysis

Website speed test and mobile view optimization

Site content audit

Acquisition Channels

Attribution model

Aurabear

Aurabear Ab is a growth hacking agency with a mission to help tech firms and game studios grow their business strategically. Spanning from Finland to Southeast Asia to the USA, our team consists of experienced growth hackers, project managers, designers, developers, data analysts, and content writers. We work with clients in various industries everyday in preparation for the launch and expansion of their startup businesses. We have worked with SaaS, e-commerce, and mobile apps companies for different growth projects.

Our Clients

Growth Marketing partner for leading brands

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